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23 July 2009 @ 12:43 pm
Orange...juice...  
This is kind of a weird post, but I had a moment and suddenly felt that I needed to write it.

A few weeks ago I was shopping for Sensei's birthday present in Ginza with my friend Mami. For our own guilty pleasure, we wanted to sample some delicious gourmet foods, and where better to scope out the free samples than a department store basement market in the most posh area of Tokyo? (These basement-level food markets exist in almost all major department stores. And department stores in Tokyo aren't like ones in America. Instead of being one store, like sears, they're usually just a big mall-type building with a lot of small boutiques (where you have to try on and pay separately unfortunately). The basements are called "depa-chika"s, by the way.) So, between the Louis Vuitton and Tiffany's, we delved into the luxury basements and ran into a stall from this place:

http://www.ito-noen.com/

Whee, bottles of $10 orange juice! I'm not much of a brand-person, so I am probably one of the only women in Tokyo that think that Loius Vuitton bags are hideous and laugh to myself when I see office ladies carrying their lunches in wrinkled paper bags bearing the Chanel logo, just because it proves that you once shopped there. (Sorry, but I just don't get the whole "shopping at an expensive place makes you a more awesome person" thing. I prefer buying something because I personally like it, not because everyone else thinks it's cool ^^;;) But gourmet food is a different story. I'm all over that! Want!! It's not about trying gourmet food, really. It's about trying something new, because you never know when you will find that one food that you've been unknowingly longing for all your life! Sometimes it's unbeliavbly cheap (mmmm stall food!), and sometimes it's a $10 bottle of orange juice.

I guess, here's the thing.... I always buy 100% orange juice. I've tried several brands, all that claim to be 100% orange juice, just as the oj in these bottles do. It usually costs about $1 for the same size. But then, if they all are 100%, why does the $10 bottle taste like heaven was squeezed to make this juice? They sell all kinds of varieties (each one is a different variety of orange), and I tasted several, and the difference was astounding. I just don't understand how there can be such a huge difference, when the ingredients are 100% oranges every time. Wow.

In any case, if you run across this orange juice anywhere in Tokyo, TRY IT! You won't be disappointed! I wish that I had $10 to spend on every bottle.

(In other news, why do the nerds that Eda brought me from America have no expiration date? I find that a little bit scary.. ^^;;)
 
 
 
The Girl With The Haro Tattoo: Kiv... and... T-Pain.thelastsong on July 23rd, 2009 03:50 am (UTC)
They probably taste different because of the quality of the fruit that was squeezed to make the juice? That's my guess. As far as the Nerds go, it's probably because Nerds are just pure sugar? I dunno why they'd expire.
Hi-chan (火ちゃん)hinoai on July 23rd, 2009 05:08 am (UTC)
Nerds are scary....
(Deleted comment)
Hi-chan (火ちゃん)hinoai on July 23rd, 2009 05:07 am (UTC)
LOL at least Tiffany products are sparkly?
kimchi-chyonshnazzyshortie on July 23rd, 2009 04:02 am (UTC)
I always liked Odwalla orange juice, they have this green stuff that is good too :3 (but it looks like inui juice xD)

Nerds are too cool to expire \o/
Hi-chan (火ちゃん)hinoai on July 23rd, 2009 05:07 am (UTC)
Odawalla? I will have to look for it!
(no subject) - shnazzyshortie on July 23rd, 2009 05:37 am (UTC) (Expand)
(no subject) - proreality on November 3rd, 2009 01:49 pm (UTC) (Expand)
Cosmic Kath: Savage Gardencosmic_kath on July 23rd, 2009 04:10 am (UTC)
I love basement-level food markets in department stores! That's where I get all my horrendous american imports like canned pumpkin XDDDD
Hi-chan (火ちゃん)hinoai on July 23rd, 2009 05:07 am (UTC)
You mean they have stores like that in Australia too? I thought it was a pure Japanese thing =D
(no subject) - cosmic_kath on July 23rd, 2009 05:16 am (UTC) (Expand)
(no subject) - thesundaywriter on July 23rd, 2009 11:12 am (UTC) (Expand)
(no subject) - cosmic_kath on July 23rd, 2009 01:54 pm (UTC) (Expand)
Rachel K: *blinks*rkold on July 23rd, 2009 04:12 am (UTC)
Nerds are made of corn syrup and food dye and some other chemicals. There is nothing to "expire." ^^;

You've had Mcintosh and Red Delicious apples and they've tasted different to you, right? It's really no surprise that oranges have different varieties that taste different, like how a cayenne pepper tastes different from a bell pepper. Most fruits and vegetables have more than on variety, it's a rare thing indeed where there is just one or two types. I'm growing 3 different types of tomato, and each one will taste different.

100% juice >< 100% fresh. It just means 100% juice, often from concentrate. It's why 100% Minute Maid juice costs less than 100% "Pure Premium" Tropicana. And again, often the varieties of fruit+vegetables picked for mass production are not picked for taste but rather for shelf life and ease of growing.
akibareakibare on July 23rd, 2009 04:40 am (UTC)
"100% juice >< 100% fresh."

This.

The coffeehouse I go to on weekends has a sign about this, they have a juicer for making custom juice blends but it's retired during the winter due to lack of demand and they point out that with not enough people ordering, the juice might be 100% juice and 100% organic, but not 100% fresh, so they can't justify the service.

(no subject) - hinoai on July 23rd, 2009 05:05 am (UTC) (Expand)
(no subject) - hinoai on July 23rd, 2009 05:06 am (UTC) (Expand)
(no subject) - rkold on July 23rd, 2009 05:12 am (UTC) (Expand)
KikyoYui: Taiga and Ryyujiladyseiryuu on July 23rd, 2009 04:30 am (UTC)
Orange Juice
So, yeah.... Florida Orange Juice rocks. I personally like the "Simply Juice" brand here, cause that's all it is. Juice. I even like OJ with all the pulp... I suppose I've always been a Florida girl at heart there. Can you ship OJ? I'd be glad to send you some from the Florida sunshine!

Also, I totally agree with you about the brands thing. I live near a mall called the "Mall at Millenia". It's got a Louis Vuitton, Cartier, Tffany's, Ferragamo, Jimmy Choo, and a Neiman Marcus in it. I love walking into that area of the mall.......and looking at all the pretty things. It's nice to look at, but the prices are crazy.

All the best!

Kimi
Hi-chan (火ちゃん)hinoai on July 23rd, 2009 05:05 am (UTC)
Re: Orange Juice
Yum yum, it sounds delicious! I don't think it would hold up to shipping, lol. But when I go to Florida one day I'll make sure to try it!
emilycalasander on July 23rd, 2009 04:38 am (UTC)
Even though all cartons says 100% orange juice not all of it is treated the same way. Fresh squeezed OJ is supposed to separate because of its natural enzymes-- store-bought OJ is pasteurized/concentrated like crazy to increase shelf life. This process destroys the enzymes which is why there is little to no separation in the juice. When you destroy these enzymes, that natural orange taste you get disappears, which explains why that OJ tasted as amazing as you described. So yeah, it's 100% orange juice but they're not all processed equally.

And I want to try that OJ! You make it sound so delish :9
Hi-chan (火ちゃん)hinoai on July 23rd, 2009 05:04 am (UTC)
OH!! So that's why this one was all separated when I opened it! I see, thank you! I had no idea!
ikona_rakashaikona_rakasha on July 23rd, 2009 04:47 am (UTC)
Oh I love samples from Japanese supermarkets.

On a differnt note, do you know where I could buy some manga art supplies in Tokyo? I have a birthday gift for a friend I really need to organize and I guessed you would be the one person on my LJ to know where the good places are.

Thanks :)
Hi-chan (火ちゃん)hinoai on July 23rd, 2009 05:03 am (UTC)
Yep! I'm not good at names or directions, but there are several large art stores in Shinjuku. I usually go to a store called Yuzawaya, which has branches all over Tokyo. I see signs for it all the time, to my surprise. The branch that I go to is in Kichijoji, attached to the main station.
☆★ Tami ★☆: Kuchiha [Amatsuki]tamariskw on July 23rd, 2009 05:24 am (UTC)
I found that the cheapest way to get 100% real orange juice is to make it yourself. orz

Seriously, it does come out cheaper. I've tried several brands of 100% OJ and the best I've had so far is Tropicana but for an overseas student it's kinda expensive. My mom bought me one of those cheap electric citrus juicers for like $6 (US dollars) and I buy the 'loose' oranges in the supermarket or from fresh fruit markets and juice them myself. It seems like a whole lot of effort but it isn't really. Just halve some oranges and juice them while waiting for your bread to toast in the mornings and you've got a full glass by the time your toast pops up.
Reiquentin_watson on July 23rd, 2009 05:26 am (UTC)
Oh man, I am looking for some good shopping recommendations when I go to Tokyo this November! Unfortunatly, I fall into the "absolutely loves Prada and Chanel products but can't afford to purchase them" category. Lol...
Jane Greyseathroughghost on July 23rd, 2009 05:56 am (UTC)
because you never know when you will find that one food that you've been unknowingly longing for all your life!

I know that feeling! I've been trying to explain it to other people. I felt that way recently upon sampling a German pancake. :)
キモさ満々♡ 미친 외국인dilettantka on July 23rd, 2009 09:52 am (UTC)
Randomly... I think your writing has really evolved and your posts are often very well-written without sounding like a guidebook that has no personal flavour to it.

holy shit I didn't notice that about the expiration date O.O;;
p-perhaps Nerds are super-evolved.
Wandering Tomniten on July 23rd, 2009 10:19 am (UTC)
Important question
Does it have bits in it or is it strained?
ore-samathesundaywriter on July 23rd, 2009 11:15 am (UTC)
I don't get the brands obsession either. I don't like branded bags cuz alot of them are pretty heavy >.> I don't mind indulging in a nice design once in a while but I think paying more than $200 for a handbag (branded or not) is ridiculous... it'll wear and tear anyway~
metamorphosys on July 23rd, 2009 12:40 pm (UTC)
I completely agree on your opinion of brand names. Thailand is just the same (except it is most likely fake). I love orange juice and that looks very nice. Thanks for sharing it. Take care.